A WARM WELCOME TO THE

Luxury Heritage Institute

We see ourselves as initiators

a As highly qualified industry experts, passionate networkers and multipliers, we pursue the goal of preserving truthful luxury, its spirit, culture and philosophy, for the next generations.a

Luxury Industry

Forbes Magazine refers for the second time to the strategic concept of Patricia Anna Hitzler and Prof. Dr. Günter Müller-Stewens and quotes their study in the article "Louis Vuitton or Hermès: Which Is the More Authentic Luxury Brand?"
more

Publications

Springer Nature: The Strategic Role of Authenticity in the Luxury Business by Patricia Anna Hitzler and Prof. Dr. Günter Müller-Stewens (HSG) now available.
more

Stories

Stories build Brands and Brands build Benefits! The acquisition of Hansjörg Felmy’s artist villa marks the beginning of a new chapter in identity-based brand management for Patricia Anna Hitzler.
more